WHAT ARE THE MARKETING FEATURES OF SABO?

Integration with “PatronMail” an email marketing system used by over 1,000 arts & non-profit

organisations, that gives you the ability to send email broadcasts to your customers directly through SABO without the need to export contact data. PatronMail provides flexible and easy to use templates, sophisticated list management, and superb e-mail delivery protected by the Sender Score Certified program.

  • Create targeted email lists.
  • Send notices of upcoming products, events or performances.
  • Survey your customers and allow them to submit questions.

Integration with “Vital Statistics”, a suite of simple reports showing you what is really going on in your customer database and your sales function. VitalStatistics is the premier analysis tool that takes sales data and transforms it into valuable marketing intelligence. It has an easy-to-use interface, choose from a range of pre-written reports and charts for analysis of your sales data. Reports include Postcode Summary Report, Marketing Code Summary, Customer Spend Report and Event/Product Sales Report. For example, you can determine how much your customers are spending as compared to how many days out they are in fact booking. There are a number of modules including essentials and analysis.

Integration with “eTapestry”, allowing you to track donors, prospects, members, or alumni while managing gifts, pledges and payments. In its full form, eTapestry adds advanced executive analysis, contact management, advanced email, eCommerce and event registration functionality.

Solicit donations from customers as part of the sales transaction or as a standalone donation-only transaction.

Customer Profile Reports generated in SABO track your clients and members activities and provide comprehensive and detailed analysis of the demographics and interests of your past audiences. By screening for a variety of customer attributes and selecting from a variety of output parameters, such as interest categories or list types i.e VIPs, members, subscribers or sponsors, the Patron Profile Report can be used to provide a very narrow or very broad array of information to aid in targeting your future audiences.

Customer marketing messages gives you the opportunity to invite customers to join your marketing list and receive information about upcoming events, products or special offers.

Marketing codes allow you to track how your customers heard about an event/product and provide data about the quality of your event/product-based marketing campaigns.

Event/Product categories allow you to track the types of shows/event/products customers are attending/purchasing. Market future events/products of the same or similar type to these customers.

Promotion codes allow customers to enter an online code to access a discounted price.

Advertising files can be added to print-at-home tickets to showcase your upcoming events/products, display sponsors logos, promote food and drink offers, category promotions and more.

Customer prompt messages allow you to collect additional data online by asking your customers a mandatory or optional question. i.e. what is your phone number on the day of your tour?

Link related events/products — provide customers with the ability to add a parking pass to their order or to buy tickets to related events — “Would you like to add a parking pass to your order?” “Click here to review other shows in this genre”.